Price: $1,397.99
(as of May 17,2023 14:54:20 UTC – Details)
From the manufacturer
The Serif 4K Smart TV Unconditionally Beautiful
Designed for every place, at every moment, from every angle.*
*Actual product may differ from image shown.
Quote:
“Beautifully Designed + World Class Technology… If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function…“
360 All Round Design
Your home, unlimited possibilties
Enjoy the view of your TV from all angles—and we don’t just mean the screen. The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space.
Detachable Floor Stand
Unlike conventional TVs, it doesn’t belong next to the wall
Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.
NFC on TV
New ways to enjoy content
When you need some music, just tap and listen.*
*Compatible devices only.
Tap View
Tap to mirror content
Whatever you were watching on your mobile phone can be shown on your TV screen with just a quick tap on The Serif.*
*Compatible devices only. When using NFC on TV, Bluetooth on your mobile will automatically activate. This service only works when mobile is on.
100% Color Volume with Quantum Dot¹
Bring more than a billion colors to life
With 100% Color Volume¹, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
Fits perfectly wherever you put it
‘I’ Shaped Design
Timeless, versatile design
The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder.
Here’s how to install it
No tools? No problem
Transform the Serif by simply attaching or detaching the stand with just your hands.
Here’s how to install it
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look behind the back cover.
Specially created for The Serif
Exclusive Patterns
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.
Ambient Mode+
Beyond the black screen
Watch your TV virtually disappear into the walls of your home. Ambient Mode+ mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today’s headlines, and more.²
Seamless connections
The Serif can be the center of a more convenient, connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.³
Mirrors all your experiences
All your devices, connected in seconds and in simpler a way.*
*Compatible devices only.
AirPlay 2
The Serif works with AirPlay 2, so you can effortlessly play movies, shows, music and photos on the TV right from your iPhone, iPad or Mac.⁴
SmartThings
Start a movie on your smartphone during your commute and easily switch to the Serif to continue viewing when you get home. Whether you have an Android or iOS smartphone, the SmartThings app makes it easy to connect and enjoy.⁵
Multi View
Second screen on your big screen
Multi View lets you watch TV and mobile mirrored content at the same time. Watch workout videos, check sports stats and more while watching your favorite show or game.⁶
Multiple Voice Assistants
Choose your voice assistant
Your favorite digital assistants (Alexa, Google Assistant and Bixby) are now directly integrated into The Serif – they let you control your TV with your voice, get information, and do so much more.
Bixby
The Bixby voice assistant can go beyond just controlling what you want to watch on TV, but also help with Art Mode. Just ask Bixby and get more.⁷
Amazon Alexa
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.⁸
Google Assistant
Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.⁹
Active Voice Amplifier
Catch every word without distractions
Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.
How to use NFC on TV 
Step 1
With the TV screen off, place your mobile device on top of The Serif.
Step 2
Your mobile will connect to the TV via NFC.¹⁰
Step 3
Now you can stream music from your mobile on The Serif.
Step 4
You can enjoy your content quickly with the fast connection.
¹QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television. QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. Compatibility with all HDR content is not guaranteed. The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
²Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.
³Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device. A Samsung Account is required to set up the TV. Actual user experience may vary. Some features and functions provided by connected devices may not be supported or limited to use. Turn-on TV feature support may vary by model.
⁴AirPlay 2 functionality is available on all 2020 and later Samsung smart TV. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
⁵Available technology, functions, GUI (Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice. Each device must be connected to Wi-Fi or other wireless network. Must download and install the SmartThings app. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.
⁶Actual user experience may vary. Compatible devices only
⁷Bixby voice command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognized. The list of features that can be controlled by voice commands via Bixby will continue to expand. Mobile functionality compatible with Samsung Galaxy 8 series or higher with Bixby function. Samsung account log-in and data network (Wi-Fi or internet connection) required to fully operate Bixby features. Actual user experience may vary.
⁸Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary.
⁹Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary. The service may not yet be available at the time of purchase of this product. Plan to have the service available late 2020, in certain countries and languages.
¹⁰When using NFC on TV, Bluetooth on your mobile will automatically activate.
360 All Around Design: Enjoy the view of your TV from all angles—and we don’t just mean the screen; The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space
Detachable Floor Stand: Unlike conventional televisions, it doesn’t have to be wall mounted wall; It comes with an elegant easel stand that perfectly pairs with its stylish frame; Best for small spaces, the option to remove its legs makes it all the more versatile
NFC on TV: Experience the one-touch, sound mirroring between your compatible Android mobile device and The Serif to listen to your favorite music
100% Color Volume with Quantum Dot: Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness
Timeless, Versatile I-Shaped Design: The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can
The Serif Ambient Mode+: Elevate your space by turning the screen into décor, artwork, the weather, today’s headlines, and more; Comes with the Bouroullec palette, available only on The Serif
